
In December 2012, I left my corporate 9-6 job to take on the role of a full-time blogger.
One year later, I’m still enjoying the baffled looks on people’s faces when I tell them what I do for a living -
“I run a blog”
“A what?”
The older generation needs “blogging” to be defined to them, and the younger ones usually follow it up with “Can you do that for a living? How do you generate revenue?”
If there’s just one thing I’ve learnt this past year and want to share it with you, it’s this -
Anything is possible
You know how everyone asks you what you want to be when you grow up? My most long-standing answer was “Writer. Editor.” But I never knew how to get there. I couldn’t see the path. So I did the one thing I’ve heard over and over again, but never understood what it meant till I actually did it - I took the first step. I took it in December 2012 and slowly but surely, a whole staircase appeared through the course of 2013.
Best Of The Blog
I started the new year with a Prologue to what would turn out to be the most viewed series on the blog, ever - thedelhibells - which has been viewed close to 70,000 times till date! The post about my wedding day is not only the most popular one in this series, but it’s also the 2nd most popular post on the whole blog!

Other posts that made it to the top 5 were -
While these posts were most popular, there are some that were my favourites but didn’t make it to the list. Here they are (a mixed bag from 2012 & 2013)!
Many Firsts
2013 was a year of many, many firsts for me and the blog. I wrote my first guest posts, and got to work with the fabulous teams at IndianRoots and eStylista. I attended my first ever fashion week, and had my first ever Twitter Q&A thanks to Tanishq! I went seriously candid in the Ask Me Anything session on ask.fm and finally stepped away from the laptop to meet brides in person - for Tanishq’s bridal styling session at their Delhi store, followed by an appearance on the LIVE Virtual Wedding Show this December!
The blog received it’s first mention in a magazine, which was followed by what seemed like a landslide of media mentions! I had to create a whole page dedicated to all the press love we’ve received, and I love flipping through it when I need some motivation to keep going.
And A Lot Of Thanks
But it’s YOU who keeps me going every day. All your emails, messages and comments. Every like on a Facebook post, every re-tweet - you might not know it, but I see all of them, see all of YOU and it makes me fall in love with my job over and over again. I was “trying” the blog thing some time back, but this is my whole life now. There’s no going back. And I don’t wish to anymore.
It’s YOU who has made my dream come true. Your appreciation, your feedback - I truly believe I have the best readers in the world! You don’t hesitate to say what’s on your mind, to ask for everything that you need. Please keep doing whatever it is that you do, it’s what keeps this blog alive!
I can’t end this post without thanking the people in my life who have made this possible. My family - for their endless supply of support, motivation, praise and honestly the biggest gift ever - believing in me when I’ve not believed in myself. To know that they read this blog makes me happy beyond words! While it’s hard to mention what every single family member has done, I do need to say a big thank you to two people specifically - my husband (of course!) for never, ever having even a shadow of a doubt about my ability to run a blog; and my sister - for inspiring me to follow my dream by following hers with such single-minded determination! And to my friends - thanks for never laughing at me for doing what I do. It would be so easy for anyone to belittle the work that I do, but you guys don’t. It might seem like a small thing, but it means a lot to have you try and take it seriously. I say “try” because I’m sure many of you must think “What on Earth is Shinjini doing exactly?!” but you keep that thought aside and instead indulge me in hour long conversations about where to take the blog next.
Finally, it feels so. damn. good. to hear from you when you tell me “Your blog is so popular!” I swear to God, I’m secretly crying with happiness on the inside when you tell me your friends who are brides read the blog, that your 19 year old sister who’s obviously not getting married any time soon is a big fan, and that you bought your wedding lehenga from Om Prakash Jawahar Lal after reading about it here. It’s all very overwhelming and makes me incredibly grateful! I know the stats, I know the numbers - I know the blog has a long way to go and it’s so sweet of you to call it popular, but when you come up to me and tell me that your friends in Mumbai, London, heck, even Colorado are fans of the blog - I feel a level of happiness no “number” can elicit!

Thank you, thank you, thank you - to all of you who read the blog!
Here’s hoping you too take that first step in 2014. Anything, nay, everything is possible.

What are your favourite posts from 2013? And what are your plans for 2014?
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